rés a présen: What is slow fashion?
Zsófia Heisler: Today's trend of fasht fashion encourages you to buy constantly with the fastly changing stock of the stores, while with slow fashion, originality is more important than mass producing millions of the same product. The costumer knows the origins of the product, how to care for it to preserve it so that they can also be sustaibale, benefitial for the environment. Slow fashion is a long term commitment with quality products and permanence. Quality has is price, of course, but more valuable pieces are more permanent and helps to lessen the incredibly high number of clothes trashed around the world year-by-year.
rap: How did you get involved with the phenomenon?
ZSH: Slow design has always been a part of my life, since I have started out as an analogue photographer and I like to takes photos on film whenever I can, and I also prefer developing my own photographs when I have the time.My first joint exhibition was in London, and I have had a solo exhibition in Budapest two years ago.
rap: What is the Timeless exhibiton about?
ZSH: Six months ago the head of Szputnyik shop, which is a vintage store, Ingrid Szekeres has came up to me with the idea of an exhibition during Design Week in the name of slow fashion and they would like me to do it. It sounded very exciting to portray vintage clothes in both past a present locations, and I thought including another photoographer who uses different technolog would make it even better. So I invited Marcell Kurlik to join the project. The exhibition can be senn between 29. and 17. October at Fogasház, and will be opened by Péter Szűcs, editor-in-chief of MarieClaire Hingary and Fashion Issue.
rap: Are there any other fields you are interested in? Whan can we meet you in the near future?
ZSH: I only take portraits and fashion photographs. I am working on a big project that will take place next year that is being made in many big cities by many photographers.
rap: Who are your role models?
ZSH: There are many artist around me (photographers, ballett dancers, musicians, actors, directors) who I value for both their friendships and professional achievements. Like Balázs Czukor actor/director, Benoit Pailley, Tamás Dobos, Prager Alex and India Roper Evans photographers.
rap: If you could travel in time, where would you like to go?
ZSH: 1919. That is when Walter Gropius established Bauhaus school in Weimar that later joined Paul Klee, Vaszilij Kandinszkij, László Moholy-Nagy, Marcell Breuer, Mies Van der Rohe and many more as teachers. I am very curoius what it could have been like to tech and study in the spirit of constructivity being of key importance just like socail sensitivity.
Interview: rés a présen, Magyar Narancs