To this day, one of the most famous and popular jeans companies is Levi's, which since 2017 has been in a renaissance in fashion and street fashion. We owe them the jeans in the modern sense, first made in the 1870s by the German businessman Levi Strauss. By the end of the 1960s, this outfit had become more popular, had reached Europe and soon became very popular. By the 1970s it had become widespread as a casual wear, and nowadays jeans, jackets and shirts have become essential pieces.