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Ugly is the new black - 2016 Uglysweater guide

What counts as beautiful and what counts as ugly? Each person has a different answer to this question. However, for some reason Christmas sweaters are generally considered to be the latter. Even though we hunt, collect and proudly wear them during Christmas preparations and even on Christmas Eve. This contradiction is just another example of why we shouldn't label anything. 

 In our 2016 Christmas home-editorial we have taken the ugly sweaters out of their usual, rather laughable surroundings to show you with the help of a serious and elegant environment that Christmas can be just as festive even if you don't take yourself and life so seriously. 

Wear whatever you want! From a fluffy reindeer, through a sequinned Santa, to you favorite Christmas quote. The Holiday is only complete if you are surrounded by the people who love and accept you even if your sweater has been flashing to the rythm of Jingle Bells for hours.

Looking back on this almost entirely past year, we can see that tolerance and acceptance are the most valuable things we can give this Christmas. Love eachoter despite your differences and uglier than ugly sweaters, or love eachother for especially for these!

Our 2016 ugly sweater collection awaits at our stores and online!


Don't forget to tag us on Instagram and Facebook so we can see how you wear your treasures before and during the Holidays. Keep following us so you can see our newest arrivals and Christmas surprises!